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Contact : Customer Service in the Hospitality and Tourism Industry

Contact : Customer Service in the Hospitality and Tourism Industry

  • 定價:1990
  • 優惠價:951891

分期價:(除不盡餘數於第一期收取) 分期說明

3期0利率每期630  
  • 運送方式:
  • 臺灣與離島
  • 海外
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 可取貨點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 台北、新北、基隆宅配快速到貨(除外地區)
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內容簡介

  For courses in sales and marketing in hospitality/travel, tourism, and customer service, this book discusses specifically what employees in service business should and should not do when interacting with customers. The book considers service from the perspective of those who deliver service and provides a wealth of examples from the hospitality, travel, and tourism industries.
 

目錄

I. Introduction To Service.
1.Introduction to Service Industries.
2.Understanding the Service Product.
3.The Laws of Service.

II. The Service Environment/Roles & Relationships.
4.The Players.
5.The Environment.
6.Company Responsibilities.
7.Frontline Worker's Responsibilities.

III. Service Tools.
8.Systems Technologies ("Service Technologies").
9.Interpersonal Communication Tools.
10.Personal Development Tools.

IV. Internal Service.
11.Internal Customers and Suppliers.
12.Principles and Practices of Internal Service.

V. Understanding Service Applications.
13.Classifying Service Organizations.
14.Hospitality, Hotel.
15.Hospitality, Restaurant.
16.Travel, Air.
17.Travel & Tourism, Cruise.
18.Travel & Tourism, Travel Agency.

 

詳細資料

  • ISBN:9780138089160
  • 叢書系列:餐旅
  • 規格:平裝 / 普通級 / 單色印刷 / 初版
  • 出版地:台灣

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