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DIGITAL BUSINESS AND E-COMMERCE MANAGEMENT 6/E

DIGITAL BUSINESS AND E-COMMERCE MANAGEMENT 6/E

  • 定價:1280
  • 運送方式:
  • 臺灣與離島
  • 海外
  • 可配送點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 可取貨點:台灣、蘭嶼、綠島、澎湖、金門、馬祖
  • 台北、新北、基隆宅配快速到貨(除外地區)
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內容簡介

  This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

  Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.

  Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

 

目錄

Part 1 Introduction
Ch1: Introduction to digital business and e-commerce
Ch2: Marketplace analysis for e-commerce
Ch3: Digital business infrastructure
Ch4: E-environment

Part 2 Strategy and applications
Ch5: Digital business strategy
Ch6: Supply chain management
Ch7: E-procurement
Ch8: E-marketing
Ch9: Customer relationship management

Part 3 Implementation
Ch10: Change management
Ch11: Analysis and design
Ch12: Digital business service implementation and optimization
 

詳細資料

  • ISBN:9780273786542
  • 叢書系列:大學資訊
  • 規格:平裝 / 712頁 / 普通級 / 單色印刷 / 6版
  • 出版地:台灣

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