分期價:(除不盡餘數於第一期收取) 分期說明
3期0利率 | 每期912 |
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PART 1 EVENT CONTEXT
Chapter 1 An overview of the event field
Chapter 2 Perspectives on events
Chapter 3 Event impacts and legacies
PART 2 PLANNING
Chapter 4 The strategic planning function
Chapter 5 Conceptualising the event
Chapter 6 Project management for events
Chapter 7 Financial management and events
Chapter 8 Human resource management and events
Chapter 9 Marketing planning for events
Chapter 10 Promotion: integrated marketing communication for events
Chapter 11 Sponsorship of special events
Chapter 12 Sustainable event management
Chapter 13 Event tourism planning
PART 3 EVENT OPERATIONS AND EVALUATION
Chapter 14 Staging events
Chapter 15 Logistics
Chapter 16 Event evaluation and research
PART 4 LEGAL, RISK AND OHS MANAGEMENT AND EVALUATION
Chapter 17 Legal issues of event management
Chapter 18 Risk management