Do You Sincerely Want to Be Rich?: The Full Story of Bernard Cornfeld and I.o.s.

In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen's winning one-line pitch: "Do you sincerely want to be rich?" In this eye-opening yet entertaining book, an award-winning "Insight" team of the London Sunday Times examines Cornfeld's impressive scheme, a classic example of good, old-fashioned American business gumption and guile.

CHARLES RAWwas financial editor of TheSunday Times (London) when this book was written. BRUCE PAGE, then executive features editor at TheSunday Times, was coauthor of two other bestselling ＂Insight＂ books. GODFREY HODGSON was a Washington correspondent for TheObserver (London), where for two years he wrote the financial column ＂Mammon,＂ and was foreign features editor of TheSunday Times. He also coauthored, with Page, American Melodrama: The Presidential Campaign of 1968.