David and Goliath: Underdogs, Misfits, and the Art of Battling Giants

　　美國最具影響力暢銷作家葛拉威爾，繼《引爆趨勢》、《決斷2秒間》、《異數》後，又一搶眼新作《大衛與戈利亞》，教你洞悉自身優劣勢，掌握以小搏大的契機！

　　三千年前一個小男孩用彈弓擊敗一個巨人，從此成為以小搏大的代表人物。

　　為何黑馬會出頭？弱勢如何扭轉局勢？葛拉威爾這次將為你公開掌握強弱勢力的關鍵要素，帶領讀者進行一趟新奇的探索之旅！

　　葛拉威爾由北愛爾蘭問題到越戰、從革命英雄到癌症研究人員案例，解析長久以來我們看待優勢／劣勢的盲點。悲慘童年如何成為一種助力？先天的缺陷怎麼讓人過得更好？你真的該讓孩子進名校嗎？

　　本書引用以黑馬之姿功成名就的各領域案例，葛拉威爾以他最廣為人知的歸納分析力，由歷史、科學與心理學角度，展現鮮為人知的致勝關鍵，改變你我眼中所見的世界！(文/博客來編譯)

　　David and Goliath is the dazzling and provocative new book from Malcolm Gladwell, no.1 bestselling author of The Tipping Point, Blink, Outliers and What the Dog Saw

　　Why do underdogs succeed so much more than we expect? How do the weak outsmart the strong? In David and Goliath Malcolm Gladwell takes us on a scintillating and surprising journey through the hidden dynamics that shape the balance of power between the small and the mighty.

　　From the conflicts in Northern Ireland through the tactics of civil rights leaders and the problem of privilege, Gladwell demonstrates how we misunderstand the true meaning of advantage and disadvantage. When does a traumatic childhood work in someone's favour? How can a disability leave someone better off? And do you really want your child to go to the best school he or she can get into?

　　David and Goliath draws on the stories of remarkable underdogs, history, science, psychology and on Malcolm Gladwell's unparalleled ability to make the connections other miss. It's a brilliant, illuminating book that overturns conventional thinking about power and advantage.

　　Malcolm Gladwell is a staff writer for The New Yorker magazine, and author of The Tipping Point, Blink, Outliers, and What The Dog Saw.

　　'A global phenomenon... there is, it seems, no subject over which he cannot scatter some magic dust' Observer

作者簡介

麥爾坎˙葛拉威爾 (Malcolm Gladwell)

　　現為《紐約客》雜誌撰稿人，　2000 年起著作《引爆趨勢》、《決斷2秒間》、《異數》及《大開眼界》，善於分析生活中一些難以表述，卻無所不在的現象，常踞紐約時報排行榜第一，並曾登上《時代》雜誌100位最具影響力人物榜。【文∕博客來外文館】

　　Malcolm Gladwell is a staff writer for The New Yorker magazine, and author of The Tipping Point, Blink, Outliers, and What The Dog Saw.