The World of Internet Marketing: The Basics: Online Brand Building, Social Media, and Website Design

Internet marketing expert Jonathan Edward Goodman presents the first book in his three part series: The World of Internet Marketing. This book takes the reader on a journey from building an online presence to enhancing their Facebook, Twitter, and LinkedIn strategies. Along the way the reader will learn secrets of social media marketing and how to make their sites accessible for all devices. For the novice, this book is a step into the adventure of online marketing. For the expert, this book serves as a refresher of critical areas needed to succeed.

• How to gain online credibility.
• How to develop a LinkedIn brand identity.
• How to get guest bloggers to write for your site.
• How to win with Facebook
• PLUS: Hundreds of dollars in savings

Jonathan Goodman started his career at the dawn of the Internet age producing ecommerce websites for MicroWarehouse. During the dot.com boom he built the ecommerce site for Earthweb and after the bust he managed the ecommerce site for Suburban Propane. Jonathan is President of Halyard Consulting, which was founded in 2007 when he recognized the difficulties small businesses had gaining top positions in the search engines. Since then his focus has been to improve the search rankings of businesses with geographically specific customers. He believes that small businesses with limited resources deserve the same opportunities for search engine success as larger companies with powerful budgets. Jonathan brings a wealth of knowledge and experience to the marketing challenges of today. Through his determination and devotion to excellence, he has helped numerous businesses achieve results others could only dream. Jonathan earned a Master’s Degree in Business Administration from Fairleigh Dickinson University, a Master’s Degree in Computer Graphics from the College of New Rochelle, and a Bachelor’s Degree in Graphic Design from the Ringling College of Art and Design. Jonathan has spoken at numerous conferences and conventions running the gamut from higher education symposiums to music industry conferences to WordPress WordCamps.