Big Data: A Revolution That Will Transform How We Live, Work, and Think

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 　　市政府要怎樣清查，才能迅速找出有致命危險的人孔蓋？

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 　　要回答這些問題，關鍵就在於巨量資料（俗稱大數據）。

 

 　　「巨量資料分析」是一門新興科技，能夠解讀和預測無數的現象，包括預測機票的價格、好萊塢新片的票房、你家裡的青少年是否未婚懷孕！也能協助診斷早產兒的健康情況，探查收入高低與幸福快樂的相關程度，幫忙規劃快遞的送貨路線、電動車的充電站應該設置在哪裡，還能用來發展自動導航的無人駕駛汽車、以及「從駕駛人的臀部形態判斷是否為車主」的防盜系統，也能夠快速進行多種語文的互譯……

 

 　　兩位最頂尖的大數據專家，真正掌握到巨量資料思維的精髓，在這本書裡，清晰曉暢的解釋了巨量資料是什麼，它將如何改變我們的生活，對經濟、社會和科學會帶來什麼影響，我們又能夠做些什麼，趕搭上這波新潮流，同時也懂得保護自己，避免個人資料和隱私受到侵害。

Financial Times Business Book of the Year Finalist

"Illuminating and very timely . . . a fascinating -- and sometimes alarming -- survey of big data's growing effect on just about everything: business, government, science and medicine, privacy, and even on the way we think."
--New York Times

It seems like "big data" is in the news every day, as we read the latest examples of how powerful algorithms are teasing out the hidden connections between seemingly unrelated things. Whether it is used by the NSA to fight terrorism or by online retailers to predict customers' buying patterns, big data is a revolution occurring around us, in the process of forever changing economics, science, culture, and the very way we think. But it also poses new threats, from the end of privacy as we know it to the prospect of being penalized for things we haven't even done yet, based on big data's ability to predict our future behavior. What we have already seen is just the tip of the iceberg.

Big Data is the first major book about this earthshaking subject, with two leading experts explaining what big data is, how it will change our lives, and what we can do to protect ourselves from its hazards.

"An optimistic and practical look at the Big Data revolution -- just the thing to get your head around the big changes already underway and the bigger changes to come."
--Cory Doctorow, boingboing.com

作者簡介

麥爾荀伯格 Viktor Mayer-Schonberger

　　牛津大學網路研究所教授，並擔任微軟、世界經濟論壇等大公司和組織的顧問，是大數據（巨量資料）領域公認的權威，寫過八本書以及上百篇專論。

　　Viktor Mayer-Sch?nberger is Professor of Internet Governance and Regulation at Oxford University following a decade on the faculty of Harvard`s Kennedy School. He is one of the most respected authorities on what is happening in the big data arena. His book, Delete: The Virtue of Forgetting in the Digital Age, is considered a seminal work on the ever-presence of data.

庫基耶 Kenneth Cukier

　　《經濟學人》雜誌資料編輯，巨量資料思潮評論員，經常於《紐約時報》、《金融時報》、以及《外交事務》期刊發表財經文章。

　　Kenneth Cukier is the Data Editor of The Economist and a leading thinker on developments in big data. His writing on technology, business and society has appeared in Foreign Affairs, New York Times, Wall Street Journal, Financial Times and elsewhere. He is a member of the Council on Foreign Relations.