Daniel Decker of Higher Level Group will be handling the author’s social media and is creating a complete social media book launch campaign. The author has an outstanding existing online and social media presence through his newBIZcoach brand, which produces content that equips entrepreneurs for success. His websites, seancastrina.com and newbizcoach.org, have established sites marketing his books, blogs, events and advice for entrepreneurs. The influence of his name and the newBIZcoach brand with entrepreneurs is extended through existing Facebook, Twitter and LinkedIn platforms.a
Dottie DeHart of the DeHart & Company agency will handle book launch promotion with regard to traditional media like print, TV and radio. She will also lead arranging coverage in articles for mainstream magazines.
The author is a much sought after speaker and business coach, regularly invited to speak at public events on how aspiring entrepreneurs can succeed. He is hosting an average of 12 seminars per year and will use this platform to promote the book to receptive audiences that are looking for an edge to make their entrepreneurial dreams come true.