The Entrepreneur’s Playbook: More Than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business

Why stumble alone on a risky venture on your way to failure when you can tap into the best ideas and minds for increasing your chances for success?

Most entrepreneurs have had to learn things the hard way--concepts such as: big ideas rarely make great businesses; laboring on a business plan can be a waste of time; and you will need dramatically more start-up money than you originally thought you did.

Lenoard Green, an experienced investor, entrepreneur, and business professor, has encapsulated together all the inside secrets, proven strategies, and mistakes experienced so that you can learn it all beforehand, rather than when all your capital is on the line.

Based on his popular Ultimate Entrepreneurship course, The Entrepreneur’s Playbook explains how to:

• Locate sure-bet opportunities for improving products
• Find funding
• Take calculated risks and minimize failure
• Get serious about positioning, distributing, and licensing

Stripping away the complexity favored by business schools and the hype of the technology sector, the book reveals eighteen down-to-earth principles and dozens of tactics for every kind of business. Plus, the invaluable instruction available for you is now interactive. Dozens of exercises are given throughout the book that can be submitted online for feedback.

Leonard C. Green is founder and chairman of the Green Group, teaches at Babson College, and was a major influence behind SoBe beverages and Blue Buffalo pet food.

Paul B. Brown is a long-time contributor to The New York Times and former writer/editor of BusinessWeek, Forbes, and Inc.