Marketing for Beginners and Beyond" is a comprehensive guide that covers the essentials of marketing for individuals and businesses. This book discusses the definition of marketing, its importance, and the fundamental concepts required for effective marketing. It also delves into the various forms of marketing, including offline and online marketing, and provides guidance on creating a marketing plan, dealing with budget restraints, and evaluating the success of a marketing plan.
Readers will learn how to identify customer needs, understand the marketing environment, and select the best forms of marketing for their business. The book also covers the four P’s of marketing, which are product, price, promotion, and place, and explains how to implement them into a marketing strategy. Additionally, readers will find useful information on key mistakes to avoid, important marketing tools, and key bullet points to keep in mind about marketing.
Overall, "Marketing for Beginners and Beyond" provides a valuable resource for those looking to enhance their marketing knowledge and skills, and ultimately achieve greater success in their business endeavors. This book is highly recommended for anyone seeking a comprehensive and easy-to-understand guide to marketing.