Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing

Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. After careful analysis of the nuances of the semantic web, of search engine optimization (SEO), and its practical set up, readers can put their best foot forward for SEO setup, link-building for SERP establishment, various methods with requisite algorithms, and programming codes with process inferences.

The book offers comprehensive coverage of essential topics, including:

- The concept of SEM and SEO

- The mechanism of crawler program concepts of keywords

- Keyword generation tools

- Page ranking mechanism and indexing

- Concepts of title, meta, alt tags

- Concepts of PPC/PPM/CTR

- SEO/SEM strategies

- Anchor text and setting up

- Query-based search

While other books are focused on the traditional explanation of digital marketing, theoretical features of SEO and SEM for keyword set up with link-building, this book focuses on the practical applications of the above-mentioned concepts for effective SERP generation. Another unique aspect of this book is its abundance of handy workarounds to set up the techniques for SEO, a topic too often neglected by other works in the field. This book is an invaluable resource for social media analytics researchers and digital marketing students.

Dr. Subhankar Das (Academician, Researcher, Author, Writer, Blogger, Data Science trainer, Social Media Marketing Consultant ) received Ph.D. in Management from Siksha O Anusandhan University, Odisha in Social Media Advertisement & Media Planning. A Certified professional from Google, Manipal in digital marketing, IIM Lucknow, IIM Bangalore for Media planning & University of British Columbia for Advertisement along with other 15+ Globally Recognized Professional Certifications. He has published 30+ Research Papers in various National and International Conference’s and various International Referred Journals (Scopus, Thomson Reuters, SSCI, SCIE) and even Reputed IIT-IIM inhouse magazines. He is acting as Programme Committee/Organizing Committee/ Advisory Committee/ Reviewer Committee Member for various International Conferences across globe. He has acted as Keynote Speaker, Session Chair and Session Co-Chair in more than 15 International National Conferences. He is member of more than 10 International & National Research Societies & 10+ Research Organizations on grade of Senior/Life. He has been awarded with 5 International Awards for Teaching & Research. He has 12+ Years of Teaching and Research Experience. Currently working as Professor and Researcher in the Honors Program, Duy Tan University, Da Nang, Vietnam. He is currently working in the area of smart tourism, AI implications in destination marketing, Web 5.0, Internet of Human things for digital chatbots, Robotic inclusions in hospitality management, digital recruitment & Technological acceptance model of smart devices & sustainability in circular economy.