Managing and Leveraging Events: Business and Social Dimensions

This book explores and advances the latest concepts and developments in event management theory and practice.

Drawing on the ever-growing event management literature - and supported by theories and concepts from parent disciplines - the book examines challenges and opportunities related to maximising business and social benefits for those working in different event management positions in a variety of contexts. Written by an international team of five management scholars, the book investigates event management and leverage from various angles, including international business, event business studies, sport management, community development, and business strategy. It does so by offering a combination of theoretical approaches as well as contemporary cases from around the world.

This book will be of interest to undergraduate and postgraduate students of event management, as well as scholars researching in social and business-related areas of event management and leverage.

Nico Schulenkorf is Associate Professor of Sport Management at the University of Technology Sydney, Australia.

Katie Schlenker is Associate Professor of Event Management at the University of Technology Sydney, Australia.

Hussain Rammal is Associate Professor of International Business and Strategy at the University of Technology Sydney, Australia.

Jon Welty Peachey is Associate Professor of Sport Management in the Department of Recreation, Sport and Tourism at the University of Illinois at Urbana-Champaign, USA.

Ashlee Morgan is a lecturer of Sport Management at Edith Cowan University in Perth, Australia.