Agricultural Marketing and the EEC

Originally published in 1971, this book resulted from a 2-year study of the implications of the Common Market agricultural policy in relation to agricultural marketing in Britain. It provides the background to agricultural policies and explains why marketing developed differently in Britain and European countries. There are specific chapters on cereals, sugar, diary produce, horticultural products, livestock and meat, vegetable oils and oilseeds, eggs and poultry-meat and other farm products such as hops potatoes and wool). The book discusses such issues as the possible effects on British agricultural and horticultural marketing of adopting the CAP and the role played by the producer organisations.

Michael Butterwick was lecturer on Production Economics at the Institute of Agrarian Affairs, Oxford University. Edmund Neville-Rolfe was a researcher and agronomist.